How to set a Google alert is the topic I tackle in this week’s Chicago Tribune ‘So Social’ column. I explain why Google alerts are not only nothing about which to be sheepish, but why they are super-important, and when used creatively, even useful. At the same link, you’ll see an episode of ’30 Second Social’ in which I explain how to get going with Google alerts to easy way.

Read: A case for using Google alerts via Chicago Tribune’s ‘So Social’ column by Amy Guth. As ever, visit for archives of the weekly social media column.